Like with everything Google these days, their free web analytics application has become almost the de rigeur app for measuring web trends and traffic. This site uses it, for example, as well as many more blogs, small and medium web sites and even large enterprise ones. The data you get can be overwhelming and the list of features can be daunting. Hopefully, this basic how-to video will help get you on your way to making more sense of the statistics you get.
In a classic case of one-upmanship, like in I’ll do you one better, Yahoo just released its own web analytics application to rival that of Google. As a long-time (and satisfied) user of Google Analytics and web analytics in general – this site is running on one – what is instantly attractive in Yahoo’s offering is the promise of almost real time turn around, and access to raw data. Google normally needs 8-12 hours hours to display your current statistics.
Yahoo Analytics is based on IndexTools, which Yahoo recently acquired and now has quickly put to good use.
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